Most people need to communicate more confidently, positively and emotionally about their work.

Why? Because your customers do. If you would ask your customers about their top reasons for working with or buying from you, they would use more dramatic and compelling language than you use.

The easiest way to improve your marketing communications is to discuss your value rather than your product or service details.

That is, market how your customers are improved after using your product or experiencing your service.

Then, add adjectives.

For example: “We dramatically increase revenue.”

Or:  “Our product saves countless hours while significantly increasing productivity.”

Then give the people powerful testimonials. Let peers of your prospective buyers explain your value.

See how that’s SO much better than detailing how your product works?