Marketing is not researching Linkedin.

It is not collecting followers or friends on social media.

Marketing is not calling a supplier.

It is not perfecting products, or product descriptions.

Marketing is even not getting your Web site just so.

Marketing is not meeting with committees and boards to perfect the next step.

It is not over-thinking, over-planning or procrastinating.

Marketing is communication action.

It is simply letting more buyers know about your value than knew about it yesterday

That’s all it is. Keep it simple. Communicate how you help people. And you’ll be marketing.

And your revenue won’t have a choice but to grow.