If you want to increase revenue, marketing is your fastest, easiest, most impactful way to do so.

It’s even more effective than sales.

Why?

Because sales is one-to-on. You can’t sell to more than one person at the same time. It’s physically impossible for you to be in two offices (or homes) at the same time. You can only be on one phone call at a time. Sales is one-to-one.

Marketing, conversely, is one-to-many. As many as wish, actually. You can market to six people, 30 people, or 3,000 people. The number of people you market to is limited only by your wishes, and by your imagination.

When you market to many people, you allow the interested ones to take a step towards you.

They raise their hands to you and/or your salespeople, and volunteer themselves into the sales process.

This is what you want. This leads to more revenue with more buyers, more quickly than strictly sales work.

Here is what it looks like:

Across the top is your sales effort, one-on-one.

At bottom, is your marketing, one-to-many.

The diagonal arrows are your prospects raising their hands and volunteering themselves to your sales function.

“I am interested. Tell me more. Sell to me!”

This is why, for revenue growth, marketing is a more effective pursuit than sales.