I’ve been writing in this blog six days per week since January. I didn’t write this much when I was a syndicated Chicago Tribune technology columnist. I didn’t write this much while working on my book, Going Digital.

I can tell you, though, coming here to work so regularly has been wildly valuable. Writing so much has:

  • Forced me to think creatively, daily.
  • Created a systematized way to create new ideas and intellectual property.
  • Allowed me to analyze products, companies and strategies from new points of view.
  • Generated new credibility with clients and prospective clients.
  • Got me thinking about working on a book again.
  • Connected me with people I would not have been in touch with.
  • As a formed big media writer, it has allowed me to learn about how much more interesting this small media is.
  • Paid off unexpectedly in Google search rankings. WordPress is brilliant at this.

This is also my first “off-topic” post, that doesn’t have to do with creating consumer electronics evangelists, which some people, like my IBM Lotus blogger friend, Ed Brill, will be particularly happy about.

I can picture my Tribune editors screaming about staying focused.

So, allow me to circle around to bring it together: what if consumer electronics makers — executives, marketers, PR professionals — spent a few days a week writing about your insights. About what works and doesn’t work. About your perceptions or your company, your products, your market, your strategy, your techniques, your competition. Most of this writing would not be public in nature. It could be on your intranet, or your notebook in the drawer.

How valuable would it be if you had to spend 15 minutes per day thinking creatively, about ideas?

Even if you did it twice a week, in regards to new ideas and intellectual property, you would launch yourself ahead of nearly everyone.