- Be bold. Marketing is no place for modesty.
- Be active. Communicate often and consistently.
- Focus, like a laser, on how you improve customers.
- Be quick. Over-thinking kills marketing and growth.
- Be disciplined. Daily, take communication action that will grow your revenue.
- Evolve. Grow. There are countless ways to market. Keep yourself interested.
- Gather powerful insights from your customers. No need to guess.
- Build lists. If your lists aren’t growing, your company probably isn’t either.
- Aggressively communicate testimonials (note: I say communicate them, not simply gather them). Nothing you can say is nearly as powerful as what your customers can say about you.
- Persist. You cannot win if you don’t stay in the fight. Marketing keeps you in the fight.
This piece ran in my Evangelist Marketing Minute short-form newsletter, which you can receive every Monday morning for free by signing up here.