This week’s launching point: One of the biggest travesties in consumer electronics is that most companies aren’t talking to customers. I don’t mean Web surveys, or focus groups, I mean one-on-one qualitative consumer conversations (interviews) about: (1) what they want from you; (2) how they use your products; and (3) how they think about your products. These conversations take 10 minutes each, and generate customer insights that would make up the foundation of your marketing and messaging. But, alas, in our industry, there is no foundation, and as a result, your consumer marketing remains largely ineffective. It’s begins with not talking to consumers. What’s stopping you?