Growing business is easy. We simply need to communicate our value to more people, more. We over-complicate it with fear, procrastination, and perfection.

Often, we spend more time procrastinating and avoiding a simple action than it would actually take to do the small bit of work that it requires. Think about all the mental energy you’re giving to the procrastination, and what it costs you elsewhere in your work (and personal life).

The discomfort with referrals is ours, not the customers’. They’re happy to help us, if only we ask. Problem is, we don’t ask.

Most companies sell to the same customers again and again. But your real growth opportunity is with new customers. Each day, focus at least some of your sales attention to new customers, who will almost certainly soon become repeat customers. Think of new customers sales as the first of many, over many years. As such, new customers are incredibly valuable — and probably wildly under-served — in your organization.

Most of you reading this spend your days working on your products and services, which your customers are already very happy with. They keep coming back, don’t they? It’s already good enough. So, today, take just 15 minutes from your “make it more perfect” activities, and implement one of the 30-plus specific revenue growth communications actions that I teach.