If we remove the weeks of Thanksgiving and the final two weeks of December, there are five proper working weeks left in 2015. Here are five simple approaches for closing the year out strong:
1. From now until the end of the year, inform every customer and prospect you interact with about one additional product or service they can buy from you. It should be something they did not originally call you about, but something they’d obviously need or benefit from. Ask them the did you know question.
2. Ask for one referral per day. Every day. Why not? It takes 15 seconds.”Who else do you know who would benefit from working with us like you do?”
3. Follow up on every outstanding quote and proposal you’ve made this year. Tell them you’re closing your books on the year, and you need to know where they stand.
4. Create a year-end collection of what you’ve learned this year. This can be one page or a dozen, it doesn’t matter. Go back over exceptional situations with customers, prospects, suppliers, and collate your takeaways. Add testimonials throughout, and distribute it by priority mail or fedex to your best customers, with your compliments.
5. Identify a big revenue growth initiative for the first quarter of 2016 and put it on the calendar now. Will you hold a customer event? Will you put on a webinar?
It’s no time to coast. The finish line is in site. As my business mentor often says, let’s run through the finish line!
The Evangelist Marketing Institute is a revenue growth consultancy specializing in aggressive sales growth for closely-held companies. If you’d like to discuss growing your business quickly and easily, please call Alex Goldfayn directly at 847-459-6322, or email at alex[at]evangelistmktg[.]com
My new book, The Revenue Growth Habit, has been selected one of the five best sales books of the year by 800-CEO-Read. I’m appreciative of the honor. You can buy it on Amazon here.