This newsletter goes out to more than 20,000 subscribers on Monday mornings. Subscribe here, it’s free. 

The Evangelist Marketing Minute is a weekly thinking launch point that is always short enough to read in about 60 seconds. It covers marketing, branding, positioning, language, and public relations. Your email address is never shared, with anybody, for any reason.

If you think cautiously, carefully, and defensively, this is how you will market. Conversely, if you think creatively and focus relentlessly on your value — the different ways you improve peoples lives, work and companies — your marketing will be strong, confident and effective.

If you strive for perfection — which is the enemy of good marketing — you will delay communication because it will never be right. The opposite behavior is executing when things are good enough, which allows you to plan, consider and move forward.

How do you think about your marketing? Are you a product maker, a service deliverer, or a provider of powerful value? It is your duty to tell the world how your product or service will help them. Not doing so is negligent. You improve people’s lives and work and companies! Now go tell them all about it.

Sign up here to receive The Evangelist Marketing Minute.

Event-Defining Speeches: Overview | Topics | Sample video clip

The Evangelist Marketing Master Class: A year of powerful learning & development

Coaching for Small Businesses: Create evangelists for your growing company