Don’t create hurdles for yourself in the consumer electronics market; it’s already tough enough!

Supporting Sentences: So many companies create unnecessary obstacles for themselves. For example:

• Terrible product names.
• Terrible press releases.
• Inexperienced, undertrained media relations people.
• Poor consumer education.
• Overly technical language.

These are called “unforced errors” in tennis. You’d win the point if you didn’t make unforced errors. You’d reach the consumers if you didn’t put up unnecessary hurdles for yourself.