by Alex Goldfayn | Sep 27, 2013 | Blog, Marketing Think Tank, Proactive Selling
What’s the leading of cause of stagnant corporate growth and sales? Inaction. Over-thinking and over-analysis. Too many meetings and too many doubts. If you have a good marketing idea, try it. Fire first, then aim. Assess as you go. Make adjustments. If...
by Alex Goldfayn | Jan 12, 2013 | Blog, Marketing For Revenue Growth, Marketing Think Tank
I got a call from the Wall Street Journal this week. I’ve been a subscriber for over a decade. They told me they’re happy to offer their new renewal deal, at $25 per month. My expiring subscription cost $99 for the year, or $8.25 monthly. This is an...
by Alex Goldfayn | Dec 20, 2012 | Blog, Language For Sales Growth, Marketing Think Tank
Leverage has been coming up a whole lot with my clients recently. I’m finding that companies aren’t leveraging their successes. I was talking with a consulting colleague today who is putting on a webinar. He has more than 260 people confirmed to attend....
by Alex Goldfayn | Nov 2, 2012 | Blog, Marketing Think Tank, Plan Your Sales
If you execute just one or two of these, your marketing will improve. If you can work on a handful of them, your business will improve, and you will improve. Allocate 15 minutes to call one customer per day. Ask them how they think, feel, and use your product or...
by Alex Goldfayn | Oct 23, 2012 | Blog, Marketing For Revenue Growth, Marketing Think Tank
I received several questions from readers in response to yesterday’s newsletter about standing out from the crowd. I wrote that, ironically, with social media giving everyone an equal platform, it’s easier than ever to stand out from the high-volume,...
by Alex Goldfayn | Oct 12, 2012 | Blog, Make It Look Easy, Marketing Think Tank
The best marketing is simple marketing. This means: Simplify your product or service. That is, determine its top two or three value points to customers and talk mostly about those. How do you determine them? Ask your customers. Simplify your language: Use simpler...
