In February, I wrote this column for Mashable called  How to Fix Best Buy. This was before the CEO crisis, and the resignation of much of the company’s leadership.

Yesterday, I was quoted extensively in this BusinessWeek story about what Best Buy must do to avoid extinction.

The major lesson, I believe is to focus on your strengths. It’s much easier to develop your strengths (in Best Buy’s case, its physical stores) than on develop weaknesses (Best Buy’s e-commerce and doomed-from-the-start competition with Best Buy).

Other lessons:

• Avoid unnecessary distractions.
• Admit mistakes quickly and take corrective action.
• Think big, not defensively. Be aggressive and creative, rather than reactive.
• You don’t have to get into every “next great thing.” Just do your thing better than anyone else.
• Marketing success is all about creating the right feelings for your customers. For years, Best Buy has been creating bad feelings — with poor customer service, undertrained Blue Shirts, higher prices than what’s available online, challenging returns policies, etc. It’s time for Best Buy to focus on creating good feelings for customers again.

What about you?

Start with your strengths.

Avoid distractions.

Think big.

Perfect your area of specialty (as opposed to going to various areas).

And create good feelings for your customers.

Got it?

Go!