Here are three quick ways in improve your marketing effectiveness:

1. Have a large list of customers and prospects. Over 10,000 is ideal. Communicate with these folks as a group, pulling them to you.
2. Have a smaller list of target prospects, say 50 to 100. Communicate with these people one-on-one, sending them value that applies specifically to them.
3. Communicate with the larger list weekly, and the make progress on the smaller list daily, a few at a time. Contact everybody on the smaller list at least once monthly, preferably twice per month.

Put these communications on your calendar and stick to them.

Do this, and your marketing effectiveness will surely increase, and your sales will have no choice but to follow.