If powerful marketing comes from an effective mindset, here are three techniques to developing the ideal mindset:

1. Talk to your customers. Get at their emotion and language. Understand that they speak more positively about your work than you do.
2. Sit down and write a list of your top five to 10 lifestyle or business results. How are people better off after they’ve experienced your product or service? How do you improve lives? Companies. Got the list? Read it. Dwell on it. Review it daily. This is your ideal marketing mindset! (NOT your technology, processes or systems.)
3. Know this: if you are not bold and shameless about your products and services, nobody will be. It is your responsibility to the world. Because if not you, who?