In one of this weekend’s NFL playoff games, the Indianapolis Colts found themselves down 38-10 in the third quarter against the fiercest defense in the league, and an opposing quarterback who was a having an historic game. Basically it was an insurmountable deficit. But they didn’t give up. They didn’t stop. They didn’t wallow. They fought. And you know what? In one of the great comebacks in pro football history, they won the game by a single point.

It’s the same in business and in marketing. When you’re down, and it looks like you’re out, make another attempt. Try again. Put forth a different marketing technique. Pick up the phone. Get creative, and try something new. Give it one more effort. Because sometimes, that last effort is the entire difference between success and failure.

As Thomas Edison said, “Many of life’s failures are people who did not realize how close they were to success when they gave up.”

New Free Webinar: Marketing For Growth in 2014

Kick off your year with a powerful new, free, live webinar on marketing for revenue in 2014.

This highly interactive webinar is live THIS THURSDAY, January 9, at 12PM EST, and will cover the following major topics:

• Seven business and world trends I see taking shape that will affect your marketing in 2014.
• In light of these trends, I’ll present specific, no-cost marketing tools and techniques that will work particularly well this year.
• For the first time ever, I’ll unveil my powerful 15 Minute Marketing Planner for you.
• Everybody attending this webinar will receive a PDF copy of the brand new 15 Minute Marketing Planner — an incredibly valuable resource that will grow your revenue.
• Practice and role plays: That’s right, this will be an interactive webinar. We will role play the conversations and behaviors required.

This webinar is live, will air once, and no replays for the public will be available.