The next time you find yourself hesitating to market; or procrastinating on communicating your value; or avoiding picking up the phone to speak to a buyer, consider the following:

Whether you’re religious or not, you will probably agree with me that we’re here to help people. And YOU really help people. Whether it’s your product or service, your customers are really better off after they buy it from you. Why would you keep that kind of value from people? Why wouldn’t you communicate this value as much as possible to any prospective buyer who will listen?

It is your job to tell people how you can help them if they become customers. It is your duty to allow people to benefit from this value. You owe it to your prospects — not to mention to your family, co-workers, and current customers — to market your value as hard and as boldly as you can.

People deserve the opportunity to buy from you. Market your value, and give them the chance.

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This piece ran in my Evangelist Marketing Minute short-form newsletter, which you can receive every Monday morning for free by signing up here.