If you request two referrals per week and hit a 50 percent success rate (which is less than the results my two-step referral process creates for clients), you’ll get 50 new, very warm prospects to have sales conversations with. Close a third of those, and you have 16 new customers, without doing very much work at all. Ask your staff to do the same, and you’ll leverage the power of exponential marketing effort and growth.
If you add the “Did You Know” question (“did you know we also do x, y, or z?”) to most of your conversations with customers and prospects, you will inform hundreds of people this month about something they can buy from you, which they did not know about yesterday. Have your staff ask this question as well, and you’re informing thousands this month, and tens of thousands on the year. Think this would grow your company?! This behavior often takes less than one minute per call.
Marketing is simple. It’s straight-forward. There is no magic bullet, and there are no secrets. We only have to communicate our value to people who can pay us for it.
Join Me At The Marketing Summit in May
I’m pleased to announce the next Marketing Summit: Thursday May 15 at the Four Seasons in Chicago. We’ll work from 9:30 AM to 12:30 PM, and you’ll leave armed with the tools, techniques and motivation to grow your revenue. The last event in December had 52 attendees, and this time I’m limited by the room size to 48. I’ll provide breakfast and snacks at break. You can fly in and out same day. This is a singular opportunity to spend a half day with me working on growing your organization. No cost to attend except for a $50 expense offset! Join me, meet your colleagues, grow your business.
Click Here For Marketing Summit Details and Registration
This piece ran in my Evangelist Marketing Minute short-form newsletter, which you can receive every Monday morning for free by signing up here.