| In an era of ever-expanding communications platforms and tools, the personal communication is going the way of the triceratops and the Palm Pilot.Think about it: how many personal, one-on-one emails and phone calls from do you receive in a day? For most of us, the number is dwarfed by group mailings, blasts, conference calls, and, yes, social media sharing.
I like writing with fountain pens, so every week I send several hand-written personal notes. Nearly every recipient comments how nice — and rare! — it is.
We’re supposed to be communicating more than ever, but we’re communicating worse than ever. The most successful among us will be those who put in the personal effort, make the one-on-one call.
Ironically, now that everyone has access to platforms that let them shout anything to everyone, anytime, it’s easier than every to stand out from the crowd.
This piece ran in my Evangelist Marketing Minute short-form newsletter, which you can receive every Monday morning for free by signing up here. |
