Customers are trained to contact us when they need something, or when there is a problem. Nobody calls when we’re doing a great job for them, because that’s expected, and, in turn, taken for granted.

So we get a significant influx of negative feedback, from a very small minority of our customers. The great majority of our customers are very happy with our work. We must seek out these positive thoughts, feelings and feedback from our customers.

When we hear the wonderful ways our happy customers perceive us, we become bolder. And when we are bold, we are confident. We take more action. We procrastinate less. We don’t hesitate to pick up the phone. We ask for the sale. We communicate with buyers more. We focus on our value instead of our technical details. We tell people about how they will be improved if they work with us. We ask for referrals. We gather testimonials. When we are bold, we are better business people. We make more money.

Talk to your good customers. Be bold. Make more money.

Announcing The Growth Masters

I’m thrilled to announce the Growth Masters, an annual curriculum on revenue growth. We’ll focus like a laser on growing your business as quickly and as dramatically as possible. Throughout the year, we’ll have three live day-long workshops, four webinars, and monthly I’ll send you timelines, tools and templates for growing your sales. Everything will stream live, and be recorded for unlimited review. You’ll go through the program with peers and colleagues, and learn together. It’s powerful stuff, and it’s incredibly reasonable for a year of world-class revenue learning and development.

We kick off in October. Significantly discounted early registration pricing is in effect.

This piece ran in my Evangelist Marketing Minute short-form newsletter, which you can receive every Monday morning for free by signing up here.