You deserve more revenue. You provide tremendous value to your customers. You improve their lives and grow their companies. Ask them, and they’ll tell you.

As such, you deserve more revenue.

But many others deserve for your company to grow as well:

Your existing customers deserve to do business with a thriving, successful firm.

Your staff and colleagues, who you’re with on the front lines every day, deserve to work for a flourishing, growing company.

Your family certainly deserves that your company sells more, so that all of you can live better.

Your prospects deserve to benefit from your great value as well, and withholding it from them would be doing them a disservice. If you believe, like I do, that we’re in this world to help people, then we must allow as many prospects as possible to benefit from our value, and in the process compensate us accordingly. They’d buy if they knew about your value, but they simply don’t know.

If you think like this, you don’t hesitate to pick up the phone, or send the newsletter, or hold the event. People deserve to experience the great benefits of buying from you. Don’t take that away from them.

“Working on this project with Alex has changed the mindset inside my business completely. Through the process of hearing what our customers think of us, and learning from Alex in the workshop, my entire company, my staff and especially my sales people have been re-energized. It made them realize the great importance they play in our customers’ businesses.  Our mindset has changed completely, especially among our sales people. They’ve really taken off with all of this. Alex really energized all of us and the demeanor at all of our offices has completely changed!”

 — Bob Burdette, CEO, Multi Business Systems

This piece ran in my Evangelist Marketing Minute short-form newsletter, which you can receive every Monday morning for free by signing up here.