This is a great time to take stock of your business and your work:

What marketing activity worked particularly well for you this year? (Double down on it next year.)

Which business-development activity didn’t produce the results you wanted? (Change it. Or kill it. Move on.)

What revenue growth activities do you particularly enjoy? Writing? Speaking? Events? Webinars? If they generate results, do more of those. The key to growing business is to do things we LIKE to do, which happen to be effective.

Who are your best customers? Have you identified them? What will you do (differently) to delight them next year?

Who are your highest-potential prospects? What will you do to win their business next year?

Remember, in our marketing, as with our products and services, all we’re doing is helping people. Business growth is very simple: help people more, and communicate more about how you help them.

From my family to yours, Merry Christmas and Happy Hanukkah!

The Evangelist Marketing Institute is a revenue growth consultancy. My average client grows their top line by 15% to 20% in their first year with me. If you’d like to discuss applying this kind value to your organization, just reply to this e-mail or call me at 847-459-6322.

This piece ran in my Evangelist Marketing Minute short-form newsletter, which you can receive every Monday morning for free by signing up here.