Bill Gates once said famously, “Your most unhappy customers are your greatest source for learning.”

That may be, but do you want to learn, or grow your business? Because if it’s the latter, your happiest customers are your greatest source of revenue!

Unhappy customers bring us their issues on a daily basis. But the happy ones rarely call to compliment. They stay quiet. Your good work is expected, and taken for granted.

We must be proactive about reaching out to our happy customers. We must ask them what they’re happy about, and uncover what we’re best at.

More importantly, our happiest customers generate the best testimonials, case studies, and referrals.

All of which are wonderful pathways to new revenue.

Business leaders place too much emphasis on what we’re doing wrong, and how we can improve.

Focus, instead, on what you’re doing right and exploit it.

Uncover it from your best customers. Communicate it. Leverage it.

Monetize it.

Then deposit it into your bank account!

The Evangelist Marketing Institute is a revenue growth consultancy. My average client grows their top line by 15% to 20% in their first year with me. If you’d like to discuss applying this kind value to your organization, just reply to this e-mail or call me at 847-459-6322.

This piece ran in my Evangelist Marketing Minute short-form newsletter, which you can receive every Monday morning for free by signing up here.