You are not lucky when your prospect picks up the phone; he is lucky you are calling him with your great value.

You are not lucky when you get a meeting with a prospect; he is lucky to have an opportunity to do business with you. You’re going to improve his life and company, save him time and make him money. The luck is his.

You are not lucky when your customer asks you to send her a quote or proposal; she is lucky you’re taking the time out of your busy day to do so.

You are not lucky when the order comes in. Your customer is lucky because she gets to be helped by you. You could be working anyone you’d like, but you choose to work with her. The luck is her’s.

Your customers and prospects are lucky to have the opportunity to benefit from your value — to have a relationship with you.

Buy this. Believe this, because it’s the absolute truth. And behave accordingly.

The Evangelist Marketing Institute is a revenue growth consultancy specializing in aggressive sales growth for closely-held companies. If you’d like to discuss growing your business quickly and easily, please call Alex Goldfayn directly at 847-459-6322, or email at alex[at]evangelistmktg[.]com

My new book, The Revenue Growth Habit, has been selected one of the five best sales books of the year by 800-CEO-Read. I’m appreciative of the honor. You can buy it on Amazon here.