Let the competition reduce their price. You remind your customers about your great value when they ask you to lower your prices.

Let the competition focus on specs and stats. You focus on how the customer will be improved should she buy from you. How you will save her time, grow her sales, and make her look good to her customers.

Let the competition email his customers. You call them. Or, better yet, go visit them. (New Revenue Growth Video on this very topic of communicating here.)

Let the competition create a trade show booth focused on their products. Your booth should focus on your customers, and their testimonials.

Let the competition sell by telling their product stories. You tell customer stories. Peer stories. Case studies.

Let the competition be happy fulfilling a reorder. You ask the did you know question, add line items, and help your customer more.

Let the competition sell products. You sell life and company improvement.

Want to grow your business? Sell more to existing customers? Infuse your culture with the positivity of your happy customers? Implement a simple but powerful selling system based on your great value as opposed to reducing your prices? Reply to this email or call me at directly 847-459-6322.