The more that people hear from us, the more they buy from us. Here are comprehensive lists of communication delivery vehicles (the how), content (the what), and targets (the who). I know there are others, but my list is created with a single purpose for my clients: grow sales now. If you want to grow business quickly, mix and match from the below. It doesn’t matter which things you do. I don’t care what you do. All that matters is that you do them consistently. As in, daily. Regularly. This is the most important message in this newsletter: consistency is the key.
(I wanted to call these guns, bullets and targets — which are the more precise, effective metaphors here — but, alas, it’s a holiday, and I went for the more peaceful descriptors.)
The Delivery Vehicles: How We Communicate
Use these tools to communicate your messages:
Personal meetings and conversations
Telephone: landlines and cell phones
Individual Emails
Snail mail
Priority mail
Fedex
LinkedIn: Yes, LinkedIn, I know, but I said it
Emails to smaller groups of peers: CEOs, buyers, managers, etc.
Emails to your entire list
Webinars
Conferences & Trade Shows
The Content: What We Communicate
Communicate any of these via any of the vehicles above:
The did you know question
The reverse did you know question
Quote and proposal follow-ups
Request testimonials
Testimonials from others
Case studies and success stories
Referral requests
Hand written notes
Newsletters
Check-in phone calls: How’s it going?
Follow-up calls: How did it go? How did we do?
The Targets: Who We Communicate With
Current customers
Past customers: They used to buy, but no longer
Current prospects
Past prospects: You discussed business with them previously, but they did not buy
Current suppliers
Past suppliers
Leads you do not currently know
Want to discuss applying these kinds of daily systems into your organization? Call me at 847-459-6322 or reply to this email.
If you like this kind of thing, see my latest book, which dives deeply into almost all of the above. Forbes called it one of the top business books of the year.
Want some help in systematizing these communications at your company? Want to implement powerful revenue generating marketing techniques at your company? It’s what I do. Call me at 847-459-6322, or reply to this email.