I was recently in Dublin, where the weather is gloomy but the people seem to be cheery and joyful, nevertheless. 

 I was there to kick off my revenue growth program for a client’s European operation. The work we did in the U.S. with this company yielded sales growth of more than 20% in just the first three months their implementation. (I “only” promise 10-20% growth in the first year.)

 I walked into a Dublin pub, ordered a Guinness (that’s what you do there, right?) and asked the bartender if they have food. He replied, with a laugh, “The Guinness will fill you up.” 

In the taxi on the way to my hotel, the driver pointed to the largest cemetery in Europe. “If you live in the area, you can’t be buried here.” Me: “No?” Him, with a laugh: “No. You’re not dead yet!” 

 Every day in Dublin, it seems, people find reasons to laugh. Every day it’s cold and rainy, and every day the people find joy. They find humor. The work may not be easy, but here they are, laughing and, at the very least, projecting joy. 

 Even when the work is difficult, find the joy. 

 Even when you find yourself working hard, make it look easy. 

 Nobody wants to see your hard work. Your customers aren’t paying you to watch you labor. 

 Nobody wants to see you out of breath, or scrambling to catch up. Do those things if you must, but do not let customers and prospects see it. 

 There are days, and there are certainly speeches and phone calls and sales situations, where I find myself laboring. But you’d never know it. I’m the only one who knows. 

 It’s perfectly okay to work hard. 

 But even when the work is hard, and the circumstances are unfavorable — and they often will be — make it look easy. 

 Project joy.

 People pay good money for that. 

 To systematically infuse joy into your culture — from the incredibly positive feedback of your happy customers, (I will interview your happy customers and get powerful testimonials to teach your people with, and to sell with) — call me directly at 847-459-6322, or simply reply to this email.