We spend a lot of time thinking and talking about the external referral: that is, a connection to a prospect at another company. 

 But what about the internal referral?!

 What about other people who can buy what you sell within the same company as your current customer? 

 I’m thinking other departments; other divisions; other regions; other colleagues / buyers. 

 This is how to ask for an internal referral: 

 “Who do you know like yourself here — maybe at another department or region; a colleague of yours — who we can help the way we help you?” 

 Don’t assume that your customer — this customer — is the only one who can buy what you sell.

 There are probably others. 

 Find them. 

 To systematically grow your sales 10-20% annually, which is what my clients average — year after year — call me directly at 847-459-6322 or simply reply to this email.