In sports, it is frequently said that consistency is what separates the best players from everyone else.

Consistency of effort. (Even during practice.)

Consistency of focus.

Consistencyof preparation.

Sales is the same way.

Once is not enough.

For example: calling a prospect or two once won’t get sales up. But calling two prospects a day, every day, all year means you will make 520 phone calls to prospects. In this scenario, there is no possible way your sales will not grow.

Asking for one referral is not enough. Asking for one referral per day means you will end the year with 260 referral requests. If one-third result in a referral received (and my clients average two referrals received for every three requests when following my script and approach) you will come away with about 85 referrals received. If just 20% of these strong leads close, you have SEVENTEEN new customers. All from a single four-second referral request made once a day. How much are 17 new customers worth to you? And remember, they’re not buying just this once, they’re probably going to buy again and again, for years.

We need a few small, quick efforts daily, made consistently, over an extended period of time. Consistency is everything.

Give me a few snowflakes of proactive sales communications each day, and I will give you a blizzard of new sales.