If you’re an owner, president, executive, or manager of any kind, there’s a powerful revenue growth action you can take. It requires only a few moments, and it’s memorable, effective and highly productive.

Ready? It’s very complex:

Call a customer you don’t normally interact with.

That’s right. Reach out to a customer, and say something like this:

“This is John calling from X Corp. I’m an owner [or VP, or manager] and I’m just reaching to make sure you’re pleased with our work and that we’re serving you well. Just wanted to say we really appreciate your business, and we value you as a customer. Please don’t hesitate to reach out to me directly if I can ever add value to your experience with us.”

It’s easy, fast, free, and incredibly effective at cementing relationships with customers. It’s so impressive to hear from management. The customer will be flattered, and she will feel important. The best part? A voice message is just as impactful as a live conversation.

The competition isn’t doing this.

Are you?

The Evangelist Marketing Institute is a revenue growth consultancy. My average client grows their top line by 15% to 20% in their first year with me. If you’d like to discuss applying this kind value to your organization, just reply to this e-mail or call me at 847-459-6322.

This piece ran in my Evangelist Marketing Minute short-form newsletter, which you can receive every Monday morning for free by signing up here.