No matter what your marketing, the key is to keep marketing.

Continue talking to your customers — whether consumers or business clients — without stoppages.

Pauses in outgoing communication hurt.

Stoppages kill.

Take Palm. There were years that the Treo was the leading smart phone on the market. Not months. Years! Then Palm stopped talking to people.

Take TiVo, the leading DVR for what felt like an eternity. At some point, TiVo stopped talking to people about digital recording, and Comcast, DirecTV, and the others started.

Palm did not survive. TiVo is struggling to survive.

ABC — Always be communicating.