My average client grows by 15% to 20% in their first year with me. On the low end, some clients grow by “just” 5% or 10% because you can stumble accidentally into that kind of growth after experiencing the mindset change we work on, and applying just a few of the techniques I teach. On the high end, I have clients who grow by 30% and even more in their first year. (And that’s annual, from now until the end of time, as long as you choose to implement the marketing we create for you.)

I’ve analyzed what separates the top growers from the ones who grow the least. I’ve boiled it down to this single, most critical factor: accountability. The companies that grow the most have leaders who successfully hold themselves and their staff accountable. They say “Where is it? You promised me this, how did it go? Show me. Tell me.”

Because of this, I’ve built out a system of weekly marketing planning and reporting for you and your staff to lean on when rolling out your new marketing plans. It features multiple layers of accountability.

Whether you’re a client or not, accountability will benefit your business a great deal. Commit to doing simple, regular communication of your value directed to people who can buy it. Get your staff to do the same. Then set about doing the work, and insist that your team do the same.

Last Week’s Keynote Speech

Here’s a thorough review by an audience member at my keynote speech last week for the Tag & Label Manufacturers Institute annual meeting in Orange County, Calif.

This photo is from that session, delivered to more than 400 people.

This year, I’ve already delivered more than 50 general sessions and workshops. If you’d like to bring my powerful, memorable, immediately applicable approach to revenue growth to an upcoming meeting of your staff or members, please simply reply to this email.

“Alex’s approach to marketing is simple and non-complicated. He gives you the confidence to know that if you utilize his techniques, you will grow your business! I appreciated the permission to “not be afraid” to market, and the reminder to not wait until it’s perfect. I learned that there are three types of mailing: one-on-one, entire list, and smaller groups from the list. As Alex said, marketing is sending value and help, not selling!” – Laura Rudzinski, Executive Director, National Institute of Pension Administrator

This piece ran in my Evangelist Marketing Minute short-form newsletter, which you can receive every Monday morning for free by signing up here.