• Dramatic
• Significant
• Fast
• Immediate
• Incredible
• Extremely
• Extraordinary
• Considerable
• Substantial
• Exciting
• Surprising
• Exceedingly

Don’t just tell your market you do. Rather, tell buyers how you help them: how is their life and/or work improved after they benefit from your product or service? Focus on increasing revenue; decreasing cost; increasing profit; increasing productivity; saving time; increasing enjoyment and happiness; and addressing your customers’ egos. If you asked the right questions, your customers would use the words above to describe your work. So why don’t you?

This piece ran in my Evangelist Marketing Minute short-form newsletter, which you can receive every Monday morning for free by signing up here.