There’s conflict in Gaza, Iraq, Afghanistan, Syria, Libya, Ukraine, and elsewhere. Three passenger planes have crashed in recent weeks, one shot out of the sky with a missile. Many parts of the world are experiencing drought, and wild fires burn on the West Coast of the U.S. The “experts” are beginning to predict that the U.S. stock market has peaked, and world-wide political upheaval rules the day.
The world is hot, and in some places, quite literally on fire.
It’s not surprising then, that so many of my clients’ customers cite peace-of-mind as the leading value they receive — and perceive — when they work with with my clients. (Interviewing your customers is a key part of nearly every project I do. It gives us invaluable testimonials, case studies, marketing messaging, emotion, and, probably most critically, a shift in mindset to your value.)
“Working with them helps me sleep at night.”
“I know that when I give it to them, it’ll get done.”
“They’re always there for me.”
This is an incredibly important part of your value to your market.
In a world or chaos, conflict, and crashes, you are dependable, predictable, and safe. You are a comfortable island in the storm, where you customers know exactly what to expect.
Market this. Say this. Describe your comfort, and your value, not your product or service.
A Beautiful Site
Some very talented people have redesigned my Web site. We think the home page is better organized, and the material more easily accessible. We continue to improve it for your benefit regularly. Please let me know your thoughts.
The Growth Masters Annual Curriculum on Revenue Growth
I’m thrilled to announce the Growth Masters, an annual curriculum on revenue growth. We’ll focus like a laser on growing your business as quickly and as dramatically as possible. Throughout the year, we’ll have three live day-long workshops, four webinars, and monthly I’ll send you timelines, tools and templates for growing your sales. Everything will stream live, and be recorded for unlimited review. You’ll go through the program with peers and colleagues, and learn together. It’s powerful stuff, and it’s incredibly reasonable for a year of world-class revenue learning and development.
We kick off in October. Significantly discounted early registration pricing is in effect.
Here are testimonials from my recent private workshops.
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