by Alex Goldfayn | May 19, 2014 | Blog, Evangelist Marketing Minute Newsletter, Systems For Revenue Growth
At the Marketing Summit last Thursday, social media came up, as it often does. Here’s my take on the role social media plays in your revenue growth: its impact on your earnings is basically zero. That is, if you’re a business-to-business concern, your...
by Alex Goldfayn | May 12, 2014 | Blog, Do You Think You Can, Or Think You Can't?, Evangelist Marketing Minute Newsletter
I was born in Ukraine, and my parents brought me to the US when I was two years old. They were in their mid-twenties, knew no English, had no jobs, and counted $20 cash as their entire net worth. Back then, there was no Internet, no digital pictures to reference, and...
by Alex Goldfayn | May 5, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
Most of us go through our days reacting to issues, problems, emergencies and fires. A deadline approaches. A customer is upset. A last-minute conference call requires your attendance. A supplier has let you down. Payment is late. Where is that payment?! This kind of...
by Alex Goldfayn | Apr 28, 2014 | Blog, Do You Think You Can, Or Think You Can't?, Evangelist Marketing Minute Newsletter
One of the top obstacles to business growth is perfection. It makes us over-think, delay, procrastinate, agonize, and is the cause of far to many pointless meetings and conference calls. What’s the point? Who does this help? Very good would satify your customers...
by Alex Goldfayn | Apr 21, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
Be bold. Marketing is no place for modesty. Be active. Communicate often and consistently. Focus, like a laser, on how you improve customers. Be quick. Over-thinking kills marketing and growth. Be disciplined. Daily, take communication action that will grow your...
