by Alex Goldfayn | Apr 14, 2014 | Blog, Proactive Selling
I define marketing as consistently communicating your value to people who can buy from you. Here are the obstacles that keep us from doing so: 1. Fear: Of failing; of offending; of rejection. This is the single greatest impediment to marketing action. 2. Perfection:...
by Alex Goldfayn | Apr 7, 2014 | Blog, Plan Your Sales
I received a lot of feedback from you regarding last week’s newsletter on the difference between knowing what to do and doing it (it’s discipline). A few of you said it was the best Evangelist Marketing Minute ever. So I spent some time last week defining...
by Alex Goldfayn | Mar 31, 2014 | Blog, Proactive Selling
What’s the difference between knowing what to do, and actually doing it? You probably know what to do already. For example, we know that testimonials and referrals are nearly guaranteed ways to grow our revenue, but do we ask for them enough? As a friend and...
by Alex Goldfayn | Mar 24, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
If you request two referrals per week and hit a 50 percent success rate (which is less than the results my two-step referral process creates for clients), you’ll get 50 new, very warm prospects to have sales conversations with. Close a third of those, and you...
by Alex Goldfayn | Mar 17, 2014 | Blog, Evangelist Marketing Minute Newsletter, Systematizing Revenue Growth
Here are some common misconceptions about revenue growth, and my take on each: Revenue growth depends on sales effort. Perhaps, in the end. But it’s marketing effort, which is one-to-many, that allows interested prospects to volunteer themselves to your sales...
