by Alex Goldfayn | Jan 13, 2014 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
When you contact buyers with a pitch, you are pushing your products or services to them. When you call, sell, mail, or use one of those awful, horrifically long “sales letters,” you’re pushing. What reaction do most people have when being pushed at?...
by Alex Goldfayn | Jan 6, 2014 | Blog, Evangelist Marketing Minute Newsletter, Perseverance In Sales
In one of this weekend’s NFL playoff games, the Indianapolis Colts found themselves down 38-10 in the third quarter against the fiercest defense in the league, and an opposing quarterback who was a having an historic game. Basically it was an insurmountable...
by Alex Goldfayn | Jan 2, 2014 | Blog, Focus On Your Value
I was talking with somebody today who asked me: “How do we communicate our value?” My reply: “We communicate your value by communicating your value.” Let people know, on multiple parallel platforms, how you improve their lives and companies....
by Alex Goldfayn | Dec 30, 2013 | Blog, Evangelist Marketing Minute Newsletter, Selling By The Calendar
Here are 10 marketing resolutions for the new year: I resolve to spend 15 minutes per day communicating my company’s value to the world, because even Ihave 15 minutes. I resolve to focus my marketing on how my customers are improved by my products and services,...
by Alex Goldfayn | Dec 23, 2013 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales
This is a terrific week to plan for next year. As you take a look at your 2014 marketing effort, ask yourself these questions: Who is your customer exactly? What kind of person is this? What title do they have (professionally, or personally)? Where do they work? What...
