by Alex Goldfayn | Dec 2, 2013 | Blog, Evangelist Marketing Minute Newsletter, Selling By The Calendar
More than 20,000 people read this newsletter every week. For nearly every one of you, the following statement is universally true: your products and services are more than good enough to generate significantly more revenue than they’re generating today. Simply,...
by Alex Goldfayn | Nov 27, 2013 | Blog, Proactive Selling
First, happy Thanksgiving, from my family to yours. Second, this time of year gives us a wonderful opportunity to extract ourselves from the daily minutia muck we trudge through every day in our work, zoom out, and consider the big picture. As 2013 winds down and...
by Alex Goldfayn | Nov 25, 2013 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value
A couple of years have passed, but I clearly remember seeing the author and consultant David Maister at a small, private event he was speaking at. He was pacing, breathing hard with energy and commitment about his key lesson, which is burned into my mind: ...
by Alex Goldfayn | Nov 22, 2013 | Accountability, Blog
I once attended a private presentation by David Maister, author of The Trusted Advisor. He was a captivating and compelling speaker, and he said something that has stuck with me for years, and will probably stay with me forever: We all know what to do. It’s just...
by Alex Goldfayn | Nov 19, 2013 | Blog, OUR Discomfort, Not the Customers'
Whenever I write, speak or advise my clients about how powerful a tool referrals are, there’s unanimous agreement. Nobody ever says, “No, referrals don’t bring in new business.” When I wrote about how to get referrals in yesterday’s...
