by Alex Goldfayn | Oct 28, 2013 | Blog, Evangelist Marketing Minute Newsletter
People often ask me what separates the best marketers from everyone else. Here’s my answer: A confident mindset: The best marketers believe they are among the best in the world at what they do, and they market like it. They’re not timid. They’re not...
by Alex Goldfayn | Oct 24, 2013 | Blog, Focus On Your Value
Your customers speak more positively about your company, products, services and value than you do. If you ask the what they like best about working with you — and why — they’ll use language, emotion and boldness that is far beyond how you describe...
by Alex Goldfayn | Oct 21, 2013 | Accountability, Blog, Evangelist Marketing Minute Newsletter
The reason we spend so much more time on urgent, reactive work (read: fires) than strategic, proactive work (read, in this case: marketing) is because there are people expecting, even demanding, that we deliver on the former. We try to put out fires immediately...
by Alex Goldfayn | Oct 17, 2013 | Blog, Focus On Your Value
You think about your products and services constantly. You review your offerings, tweak small details, and respond to customer problems and concerns. You answer questions, train staff, and put out fires. Your day — and maybe even your life — revolve around...
by Alex Goldfayn | Oct 16, 2013 | Blog, Happiness For Sales Growth
A ball player who has experienced the depths of a slump enjoys and appreciates the glory of a hot streak. A man who has been broke, unsure which credit card will work, is more likely to do what it takes to become independently wealthy — and he will enjoy it like...
