by Alex Goldfayn | Oct 15, 2013 | Blog, Testimonials
When marketers or corporate leaders talk about what you do, you focus on the stuff: You describe your products. You tell people what they can buy from you. You lay out features, specification, and technical details. You talk about process, system, approach, theory,...
by Alex Goldfayn | Oct 14, 2013 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
I coach and advise my clients to give me 15 minutes of marketing action per day. If you can do this, your business will have no choice but to grow. Most readily agree, and most start seeing sales go up immediately. Some people, however, do their 15 minutes, but...
by Alex Goldfayn | Oct 13, 2013 | Blog, Language For Sales Growth
If I needed to generate new revenue quickly and urgently, here are five actions I would take immediately: First, I’d call as many of my past customers as possible, for as long as I could. I’d start with the most recent and work my way back in time....
by Alex Goldfayn | Oct 10, 2013 | Blog, Plan Your Sales
As the seasons change here in Chicago, and the weather turns cooler, there is an accompanying drop in humidity. The humidity doesn’t change as quickly as the temperature. It drops inside the home gradually, slowly, but consistently. At first you don’t...
by Alex Goldfayn | Oct 7, 2013 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value
The Internet and social media has brought and endless supply of self-proclaimed marketers to the forefront. The din is constant and growing ever louder. Competition for attention, it is said, is fierce. Ironically, with all the noise, it is easier than ever for your...
