by Alex Goldfayn | Jul 29, 2013 | Blog, Evangelist Marketing Minute Newsletter, OUR Discomfort, Not the Customers'
Why don’t we ask for more referrals? Most people agree that it’s one of the best ways to grow revenue, but nearly everyone I ask admits that they don’t ask for referrals enough. After years of helping clients through this issue, here is why I believe...
by Alex Goldfayn | Jul 22, 2013 | Blog, Evangelist Marketing Minute Newsletter, Marketing For Revenue Growth
There are many ways to market, but no matter how you approach it, you need three basic variables: a large list of people who can buy from you; high-value content; and a high level of activity. Here is how these variables interact: If you have a large list and you...
by Alex Goldfayn | Jul 15, 2013 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value
Somebody tweeted me today that one of his best revenue-generating marketing tools is a long Internet sales letter that makes his offers look “cheap.” I replied that I think he should consider his work valuable, not cheap. It’s a mindset shift. His...
by Alex Goldfayn | Jul 8, 2013 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter
I’ve done four speeches in the last three weeks — at an association event, two corporate events, and my own Growth Workshop — and at each one this question has come from an audience member: How do you define marketing? My answer: Aggressively...
by Alex Goldfayn | Jul 1, 2013 | Blog, Evangelist Marketing Minute Newsletter, Proactive Selling
From start-ups to Fortune 500s, overanalysis forms the foundation on which the greatest obstacles to good marketing are built. Last week, I worked closely with three clients, and created proposals for projects for another six. Each of them were slowed by overanalysis....
