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Alex Goldfayn
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20 Marketing Videos in 20 Days: #10 — Be Consistent!

by Alex Goldfayn | May 15, 2013 | 20 Videos in 20 Days, Perseverance In Sales, Videos

Here is the tenth video of my series, and the final one on language. Today’s topic: be consistent in your messaging!

20 Marketing Videos in 20 Days: #9 — The 80/20 Rule of Marketing Language

by Alex Goldfayn | May 14, 2013 | 20 Videos in 20 Days, Systematizing Revenue Growth, Videos

The first 80 percent of your marketing language should be focused on your value, emotion and outcomes. The last 20 percent can describe how you do it.

20 Marketing Videos in 20 Days: #8 — Be Bold!

by Alex Goldfayn | May 13, 2013 | 20 Videos in 20 Days, Do You Think You Can, Or Think You Can't?, Videos

Marketing is no place for modesty. Be bold. Be loud. Don’t hesitate. It’s your responsibility to inform your market how you can help them. Do this proudly!

Taking Action

by Alex Goldfayn | May 13, 2013 | Blog, Evangelist Marketing Minute Newsletter, Plan Your Sales

I was giving a speech on Friday at an association annual event, and the topic was taking action on marketing. An audience member asked if I meant small actions or larger plans. The answer is yes, both! Why do we delay putting marketing out into the world? It will...

20 Marketing Videos in 20 Days — #7: The Power of Testimonials

by Alex Goldfayn | May 12, 2013 | 20 Videos in 20 Days, Testimonials, Videos

Let me hear my peers explaining what’s great about you!
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