by Alex Goldfayn | Aug 15, 2017 | Blog, Evangelist Marketing Minute Newsletter
A fascinating thing happened last week. I was leading a half-day workshop for the Renaissance Executive Forum in New Jersey. We did an exercise where the participants were asked to write out as many of their product and service offerings as they could get on paper....
by Alex Goldfayn | Aug 7, 2017 | Blog, Evangelist Marketing Minute Newsletter
With fantasy football season upon us, I went to see its impact on our economy. Fortune says that fantasy football costs $17 billion per year in lost productivity in the U.S. Big number, right? Bigger than many economies around the world. In the same search, I saw...
by Alex Goldfayn | Aug 1, 2017 | Blog, Evangelist Marketing Minute Newsletter
Want a simple but incredibly powerful action for revenue growth? Call a customer that you haven’t talked to in six months of more. “Haven’t talked in a while, I was thinking about you. What are you working on these days that I may be able to help...
by Alex Goldfayn | Jul 25, 2017 | Blog, Evangelist Marketing Minute Newsletter
I just returned from a long trip to Europe with my family, where I did a workshop in Barcelona for about 40 people. In their feedback, the audience told me that my material on fear really resonated with them. I told them, as I tell all my audiences, that fear is...
by Alex Goldfayn | Jul 23, 2017 | Blog, Evangelist Marketing Video Series
Alex Goldfayn discusses why it is so important to focus on your great value to customers instead of your products, services, and...
