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Alex Goldfayn
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The Discomfort With Accountability

by Alex Goldfayn | Jun 19, 2017 | Accountability, Blog, Evangelist Marketing Minute Newsletter, Fear

I had three keynote speeches on sales and marketing strategies for revenue growth last week. Two of the audiences were Renaissance Executive Forums (one in Detroit, and one in Washington D.C.), and were made of up of business owners and executives — with many...

Is Your Marketing About You Or Your Customers?

by Alex Goldfayn | Jun 17, 2017 | Blog, Marketing For Revenue Growth, Revenue Growth Video Series, Testimonials

Alex Goldfayn discusses the importance of making your marketing about you, not your...

A Sales Story

by Alex Goldfayn | Jun 13, 2017 | Blog, Evangelist Marketing Minute Newsletter, Perseverance In Sales, The Amazing Telephone

One of my clients is two months into their implementation of The Revenue Growth Habit with me, and their sales and customer service staff is communicating far more proactively than they were before.   On Friday, we were debriefing the project with the group and...

The No Before The Yes

by Alex Goldfayn | Jun 5, 2017 | Blog, Evangelist Marketing Minute Newsletter, Perseverance In Sales

The poet Leigh Mitchell Hodges said “Failure is often is that early morning hour of darkness which precedes the dawning of the day of success.”   The rejection in sales then, is the no that precedes the yes.   Unless you stop trying to help that customer. In this...

Happiness Drives Performance

by Alex Goldfayn | Jun 2, 2017 | Blog, Happiness For Sales Growth, Revenue Growth Video Series

Alex Goldfayn discusses how happiness impacts performance, and...
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