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Alex Goldfayn
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Are You Thinking About It Or Doing It?

by Alex Goldfayn | Jan 23, 2017 | Blog, Evangelist Marketing Minute Newsletter, Language For Sales Growth, Plan Your Sales

Here’s an interesting psychological phenomenon that I’ve observed among experienced salespeople:   We confuse thinking about something a lot with actually doing that thing.  It’s why people often tell me “I’m already doing that,”...

Order Taking Is Not Selling

by Alex Goldfayn | Jan 23, 2017 | Accountability, Blog, Evangelist Marketing Minute Newsletter, Proactive Selling, Systems For Revenue Growth

Around two or three years into the job, many sales people begin a slow transition to taking orders rather than selling. That is, in the early years when there is no business, the job is to find new customers, build up the base,  etc. Once that’s done, the phone...

Revenue Language

by Alex Goldfayn | Jan 9, 2017 | Blog, Communications Is The Key To Selling More, Evangelist Marketing Minute Newsletter

Here are 10 phrases that will help you sell more. Say them to customers and prospects.  I’d like to help you in this way too.  We have a customer similar to you, and here’s what they did.  Who do you know like yourself?  We also have…  Did you...

Holding Memorable “Wow” Events

by Alex Goldfayn | Jan 7, 2017 | Blog, Marketing For Revenue Growth, Plan Your Sales, Revenue Growth Video Series

Alex Goldfayn discusses “wow” events and how they can grow your...

Resolutions Require New Habits

by Alex Goldfayn | Jan 2, 2017 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value, Perseverance In Sales

New years resolutions are commitments to create new habits.  This is why most resolutions go unattained.  We resolve, but we do not put the work in to create the necessary habits.  Here’s the thing about habits:  The behaviors we wish to replace are (bad) habits...
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