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Alex Goldfayn
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Recognition is More Effective Than Financial Incentive

by Alex Goldfayn | May 17, 2016 | Blog, Evangelist Marketing Minute Newsletter, Focus On Your Value, Gratitude

My clients and I use a lot of public recognition of individual revenue growth success because study after study finds that being publicly recognized among peers is more motivating than financial compensation.  That is, a company or department-wide communication...

The Power of Optimism in Sales – By Alex Goldfayn

by Alex Goldfayn | May 16, 2016 | Blog, Gratitude, Revenue Growth Video Series, Videos

Alex Goldfayn discusses the power of optimism in sales...

How To Ask For Referrals

by Alex Goldfayn | May 16, 2016 | Blog, Evangelist Marketing Minute Newsletter, OUR Discomfort, Not the Customers', Proactive Selling

Tom, you’ve been buying from us for years, and we love working with you. And we really appreciate your business. Who do you know who would benefit from working with us like you do?  Then, be silent. Count to 1,000 if you have to. Sing an entire song in your...

Dealing with Rejection in Sales — Alex Goldfayn

by Alex Goldfayn | May 5, 2016 | Blog, Perseverance In Sales, Revenue Growth Video Series, Videos

Alex discusses the rejection in sales, and how the “no” really gets us closer to the “yes” we’re looking...

Revenue Killers

by Alex Goldfayn | May 2, 2016 | Blog, Evangelist Marketing Minute Newsletter, OUR Discomfort, Not the Customers', Systematizing Revenue Growth

Discomfort paralyzes us, but as my friend and fellow consultant recently said, growing business is uncomfortable.  The actions required to grow business are inherently uncomfortable.  This is why we don’t ask for testimonials, or referrals. We are uncomfortable...
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