Over the weekend, I did something I had been thinking and agonizing about for weeks — and the activity took 45 minutes to do.

I didn’t want to do it.

For weeks, I avoided it.

I kept thinking and rethinking the right way to go about it.

I am excellent at avoiding work which I do not wish to do.

And this was precisely such a thing.

I talked to my wife. She said, “Just get it done, it will take you 45 minutes.”

And, as usual, she was exactly, precisely, correct.

This kind of thing happens a lot to us, humans, especially to those of us in sales who also mix in a fear of rejection, perfectionism, and procrastination into this recipe of avoidance.

What have you been avoiding for a long time that will take 10 or 20 minutes to do — or, at least, start? 

I’d like you to identify such a thing here, now.

And then, this week (maybe today), I’d like to do it, or do a part of it if it’s a longer task.

The key is to start.

Before you’re all the way ready because, at this point, you will never feel perfectly ready. It has been too long.

Make the first call.

Write the first paragraph.

Sketch out the first draft of the idea.


And then use the energy of progress to go on to the next action.

You’ll be amazed at how much mental energy you’ll free up.

There is no reason to think about a 10-minute activity for weeks or months.

It doesn’t deserve that kind of energy from us.

It deserves to be done with!

If you would like to grow your sales 10-20% annually as my client’s average, please call me directly at 847-459-6322.