You know those Internet contests? The ones promising a chance to win an iPhone? These days, most self-respecting contests — the ones that flash on the side of a Web page, or pop up in front of what you’re reading — are giving away iPads as the prize. Before the iPad, it was the iPod.

Nobody is giving away a Toshiba, or a Sony, or a Sandisk.

Why? Because how often your products are offered as prizes for winning something correlates directly to how good your marketing is. See, people want Apple products.

Because Apple markets better than any other company, in any business on the planet.

Market more like Apple, become desired by consumers, aim to be given away as the prize. That recognition is pretty close to the mountain top in our business.