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Alex Goldfayn
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Halftime, 2017

by Alex Goldfayn | Jul 3, 2017 | Accountability, Blog, Evangelist Marketing Minute Newsletter, Proactive Selling

It’s halftime in the calendar year. Six months are in the books, six to go. What went particularly well in the first half of the year for you? What did you do well, that you can double down on over the next six months. What did you spend significant time on that did...

The Discomfort With Accountability

by Alex Goldfayn | Jun 19, 2017 | Accountability, Blog, Evangelist Marketing Minute Newsletter, Fear

I had three keynote speeches on sales and marketing strategies for revenue growth last week. Two of the audiences were Renaissance Executive Forums (one in Detroit, and one in Washington D.C.), and were made of up of business owners and executives — with many...

Order Taking Is Not Selling

by Alex Goldfayn | Jan 23, 2017 | Accountability, Blog, Evangelist Marketing Minute Newsletter, Proactive Selling, Systems For Revenue Growth

Around two or three years into the job, many sales people begin a slow transition to taking orders rather than selling. That is, in the early years when there is no business, the job is to find new customers, build up the base,  etc. Once that’s done, the phone...

The Flavor of Forever

by Alex Goldfayn | Jul 11, 2016 | Accountability, Blog, Evangelist Marketing Minute Newsletter

When you try to implement departmental or corporate change, people often assume it’s just another flavor of the month for the executive. A passing fad for the owner. “This too shall pass.”  That’s because most change initiatives do just that....

Accountability in Sales Growth by Alex Goldfayn

by Alex Goldfayn | Apr 14, 2016 | Accountability, Blog, Revenue Growth Video Series, Videos

Alex Goldfayn discusses the critical role of accountability in sales...

Not Playing the Long Game Can Really Hurt Your Business

by Alex Goldfayn | Aug 17, 2015 | Accountability, Blog, Evangelist Marketing Minute Newsletter

My wife and I were recently selecting photos of the kids to print at a very high-end studio. At a certain (very high) purchase level, you get a break on the price of the digital photos. My wife wanted 10, and even at the reduced price each digital file was $150. On...
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