by Alex Goldfayn | Dec 29, 2014 | Accountability, Blog, Evangelist Marketing Minute Newsletter, Selling By The Calendar
Resolutions for dramatic revenue growth in 2015 — for you, your colleagues and your staff: 1. Each day I will communicate my value to at least one customer or prospect who can buy from me — in person, on the phone, or least preferably, via a personal...
by Alex Goldfayn | Oct 20, 2014 | Accountability, Blog, Evangelist Marketing Minute Newsletter
My average client grows by 15% to 20% in their first year with me. On the low end, some clients grow by “just” 5% or 10% because you can stumble accidentally into that kind of growth after experiencing the mindset change we work on, and applying just a few...
by Alex Goldfayn | Nov 22, 2013 | Accountability, Blog
I once attended a private presentation by David Maister, author of The Trusted Advisor. He was a captivating and compelling speaker, and he said something that has stuck with me for years, and will probably stay with me forever: We all know what to do. It’s just...
by Alex Goldfayn | Oct 21, 2013 | Accountability, Blog, Evangelist Marketing Minute Newsletter
The reason we spend so much more time on urgent, reactive work (read: fires) than strategic, proactive work (read, in this case: marketing) is because there are people expecting, even demanding, that we deliver on the former. We try to put out fires immediately...
by Alex Goldfayn | Jun 24, 2013 | Accountability, Blog, Evangelist Marketing Minute Newsletter
Perhaps the most powerful part of last week’s Growth Workshop was when every attendee stood, one-by-one, and announced to the group what 15-minute marketing actions they will execute immediately. I asked them to be specific: when will they implement this...
