by Alex Goldfayn | Mar 12, 2018 | Blog, Evangelist Marketing Minute Newsletter
With baseball spring training under way, I’ve been reading up on the latest about my Cubs and the upcoming season. In one of the articles, one of the pitchers was discussing something the Cubs manager, Joe Maddon, often says: “Respect the game.” To me, this means be...
by Alex Goldfayn | Mar 5, 2018 | Blog, Evangelist Marketing Minute Newsletter
Recently, I was a part of a small group of volunteers who interviewed the two finalists for an important job in the community where we live. One of them obviously had more energy, passion, drive and ambition than the other. One person I discussed this with called...
by Alex Goldfayn | Feb 26, 2018 | Blog, Evangelist Marketing Minute Newsletter
At a keynote speech last week, as I was talking about the importance of proactively communicating with customers and prospects, an owner of a wholesale distributor company raised his hand and asked me the following question: “What do I do with my (air...
by Alex Goldfayn | Feb 19, 2018 | Blog, Evangelist Marketing Minute Newsletter
You have to believe. You have to believe in your great value to your customers. They believe in it, why don’t you? Heck, they pay for it, for years and sometimes decades. The competition calls regularly, but they stay with you. They know they can probably find it...
by Alex Goldfayn | Feb 12, 2018 | Blog, Evangelist Marketing Minute Newsletter
Yesterday the American Chris Mazdzer won a stunning Olympic silver medal in luge. And yet, here is what he posted on social media just three weeks ago: “What kills me and has been driving me wild for over a year now is the fact that no matter what I do, my top speed...
by Alex Goldfayn | Feb 5, 2018 | Blog, Evangelist Marketing Minute Newsletter
We spend a lot of time thinking and talking about the external referral: that is, a connection to a prospect at another company. But what about the internal referral?! What about other people who can buy what you sell within the same company as your current...
